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Mideer, founded in Ningbo, China in 2016, is a world-renowned brand that combines toys, art, games and education.It is our mission to give families and children around the world the opportunity to play with our toys.

"Discover, fun, art" is the DNA of mideer. We will do everything we can to encourage children to explore the furthest limits of their imagination, to play the most enjoyable games, and to help them become adults with passion and aesthetic judgment.

Mideer devoted to achieve the concept " Good toy is art." Pay attention to children's needs, combine art creativity and the world's diverse cultures, and cultivate children's multiple intelligences through toys.We respect aesthetic as the highest principle, and  our designs are based on children's psychology and growth.

We combine children education within visual arts, develop children’s identifying ability  in detail, improve their understanding of beauty.

Mideer treasures "every single kid”, mideer treats every child like a seed wanting to germinate. At the beginning of the design, we would consider how can toy promote children's development, and ensure the safety, non-toxicity and durability of the product with the strictest standards in the production. As we go forward, we ruminate on the question "Is this really helpful to kids?

Before we launch our products, every sample will be analyzed and checked carefully. All products of mideer adopt natural plant dyestuff, printing ink, etc. All have passed the EN71, the European safety standards. We insist on using manual quality inspection to trace back to every detail. Strict QC guard our children to play in safe.


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